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Majority of the marketing executives fail to understand how inferior Online Reputation Management (ORM) can harm their company’s profile and sales.
Four Tools for Online Reputation Management
Listed below are the 4 main tools that should be utilized carefully in order to have a good ORM:
Content– The most effective content is the one that is relevant, helpful and not duplicate. Images, videos, podcasts can be augmented too. Strategy, Platforms and SEO can only take you so far without constantly updated, quality content. Thus, a content plan stands at the center of the best ORM campaigns.
Strategy– Each and every online reputation differs. Tackling them needs an effective aim, a strategic plan and a timetable. The efforts put in making that plan are well worth.
Platforms– The online sites where content is placed are platforms: Facebook, YouTube, websites, forums, blogs, micro blogs, directories, news sites, Instagram, Twitter, LinkedIn, and hundreds of other outlets. They play a crucial role too.
Search Engine Optimization– SEO is the process of improving the visibility of a web page or a website in search engines using frequently-searched-for words, inbound links (links to the site from other sites), effective meta tags and other techniques, including the way a website is constructed. Google’s Webmaster Tools is a priceless source with extensive best-practices guidelines to SEO.
Companies like Mobilestyx Consulting and Solutions are as well working on brand building through ORM. With the above mentioned tools, you can see where you can make changes for the better. Good Luck!