Did we miss the hype around the IPO’s of UBER and such. Or was the news about losing $5 Billions of Investor’s money in 3 months more satisfying to the newsmongers? Uber CEO recently announced or rather defended his model stating that demand for services is still growing at 30% YOY and any business model with such high demand should not be deemed non-feasible. No arguments there, the Guy is my Hero, I will tell you why in a while.
Lets talk about Local businesses like Zomato or Swiggy, that are thriving on the same underlying concept- Burning investors money to give Discounts to the end customers. We are absolute fans of such Unicorns and encourage more Investors to jump in the same well ! Reminds me of Robinhood, taking from the Super rich and distributing that wealth to the Needy !
What the investors need to understand today is the value that the business plans on creating. By Value, I simple mean the Wealth or Return on Investment. Solutions for the masses and all is still there at the core of the value that business creates. But, can that happen at the expense of Investor’s money.
When we are approached to create or Design solutions, we help the Businesses evaluate the ROI in a simple to understand manner using advanced Market research and Data analytics. Well, that doesn’t sound simple, but that is what we are good at. We do all the hard work so that you dont have to and can make much more informed decissions about your Business Plan.
Written by: Alex Scott
Disclaimer – All views expressed in the article are my own and do not represent the opinions of any entity whatsoever with which I have been, am now, or will be affiliated.
